why do your customers buy your products?

Do you really know or have you collected anecdotes to support a pre-existing position? We ask open-ended questions to learn what’s really on people’s minds. We want to know what frustrates them, for in every frustration lies an unmet need. Understand your customers’ unmet needs and you’ll have their loyalty for a long, long time.

Easy?
Maybe, but so few really ask their customers why they buy or don’t, really listen and respond.

We do.

how do people talk about your brand?

What words and phrases do they use?
Have you heard yourself described this way before?

We listen carefully to language, context and nuance. We look for the keys to advocacy and loyalty and we create programs that will tell your customers that you are paying attention and you’re responding. You’d be surprised how many companies don’t listen and only broadcast their internal views.

It’s no surprise that nobody is listening.
They will when you work with us.

if you knew the answers to the first two questions, what would you do differently in the future?

We create a seamless link between advertising, database acquisition, market research and communications messaging. When we learn why customers buy your products and the language they use, we have the information needed to form communities. They become your members’ forums to express their shared needs about you and for you to respond to them. Social media can’t be forced but we can assure you that people will join because they care about what you can do for them.