Future Mapping

If you could sit in and listen as your customers plan their futures, you’d understand what factors you need to influence to achieve your own objectives. As managers, we often talk about being customer focused or market driven but do you really know what your customers and constituencies are thinking? Internal focus or corporate myopia often prevent managers from getting into their customers’ heads. Our process helps you see yourself from your customer’s point of view. You’ll understand the difference between real and perceived factors and more clearly see the options ahead so you can take the most effective path to your desired goal.

CALCAT©

Computer Aided Context Analysis Tool© is a good reason to call our proprietary software product CALCAT©. It enables us to do something that few companies in the world can do: analyze conversational text responses to open-ended questions without limit. In short, we quantify qualitative information. Data modeling is no longer required because you can now read actual text that respondents write in response to questions that begin with “Why?”, “How?” and “What?”

Now you can learn “Why do your customers buy your products?” and learn “How do people talk about your brand?” And with our One-Click© feature you can see research in a way you never have before:

One-click© access to data subsets: Click on any bar chart to immediately see how the data breaks down into subsets.

One-click© access to language: Click on any bar chart to immediately see user responses to a question or responses from any subset of the database (age, gender, geographical, classification, donor history, etc.) or subset of the data.

One-click© access to the full survey responses of respondents represented by any data reported: Click on any bar chart to immediately see a listing of all respondents behind that data. Click on respondent number to see full survey.

Web DirectLink©

Our WebDirectLink© system builds databases into dynamic and vibrant communities of advocates through an integrated process that combines social media, online advertising, events, networking, and websites. Our proprietary process enables us to send messaging that is tailored to the specific interests of the community members. With Web DirectLink©, you’ll talk to your customers in the language they use about the things they’re interested in. The result? Increased brand loyalty and sales.

PAL™ Social Media / Research Monitor

The problem with all of the blogs, social media sites, and news feeds is that they seem endless and only add to the Internet clutter. With PAL™, you won’t need to remember URL addresses for blogs or news sites and there won’t be any more logins or passwords for social media sites. PAL™ is a control panel that enables you and your customers to monitor everything you’re interested in that’s happening on the web, including news, blogs, social media and research. It’s all at your finger tips, only one click away.

FutureshiftS©

The reality of business today is that you have to work short- and long-term at the same time. But how often does it seem that you have no time to think about the impact on your business of long-term changes in the market? With FutureshiftS™ we can tell you tell you what changes are going to take place in the future and how they will affect your business. Our process of overlaying demographics, lifestage analysis, cohort group analysis, industry research and CALCAT™ findings can forecast predictable changes in most industries.

How prepared is your business for certain change the future will bring?
We can help.